Product Review: Nau

In spring of 2005, Eric Reynolds, the visionary creator of the company Marmot, contacted me. He wanted to pitch what he said would be the next big thing in retail. He arrived at my office, laptop in tow and we pored over his spreadsheets and business plan.

His ambitious venture: to launch a chain of environmentally friendly clothing stores. I was in.

His concept included minimalist stores constructed of recycled materials which would sell 100% organic cotton clothing; the pièce de résistance –the company would donate 5% of every sale to a non-profit organization.

The first Nau store opened in Boulder in March, 2007. Three more have opened since and several additional locations are slated to open across the country in 2008.

Their fabulous website offers products based on their design philosophy of beauty, performance and sustainability. My husband and I each purchased a few pieces of clothing and find them comfortable, durable and hip. I bought the shirt above and wear it far too often.


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